Jan,23, 2025 Another first exhibition! France Sirha Lyon 2025

January 23-27, 2025 Another first time exhibiting! We exhibited at France Sirha Lyon 2025 - Sira International Foodservice Trade Fair!
This time, it was a special edition of the Hiroshima Prefecture Bingo Fukuyama Food Export Council! Our booth was a collaboration with Asamurasaki, next to each other!
This was also our first time exhibiting at France Sirha Lyon 2025 - Sira International Foodservice Trade Fair!
The day after we finished at the Winter Fancy Food Show in Las Vegas until the 21st, we crossed the Atlantic Ocean and went to Lyon, France!
One day before, staff from the overseas business department traveled from Japan to France to set up the site! I followed them there to support the ramen tasting... This was my first experience!

We started selling in France in 2015, which is already 10 years ago, but in 2020, we exhibited at the CIAL PARI 2020 exhibition, and our vegan ramen series suddenly became the main attraction in Japanese food stores in Paris! This time, we will be unveiling three types of alcohol-free, animal-free, and vegan ramen in the same format as the Winter Fancy Food Show in Las Vegas.

Fancy Food Show in Las Vegas. Next to us is Asamurasaki, a soy sauce manufacturer in Fukuyama.




We also finished the new English poster in time. We were also sampling the commercial raw ramen the whole time! We need to become a standard for commercial ramen and yakisoba in France!